Who we are

Who we are

BL Gear started life as Bloodline Gear, built by people who live for the toughest missions, early starts, long days, and nights spent outdoors. From day one, our focus has been creating gear that performs when it matters most, and that commitment hasn’t changed.

As our community has grown, so has our vision.

We’ve met hunters, trampers, campers, overlanders, anglers, travellers, and outdoor enthusiasts who all share the same goal: getting outside and performing at their best. We wanted to build a brand that welcomes everyone who values quality outdoor gear, while staying true to the hunting community that supported us from the very beginning.

That’s why we’ve evolved into BL Gear.

Under BL Gear, we’ve created two distinct ranges that share the same commitment to performance and quality.

Baseline Gear

Baseline Gear is our foundation.

This range focuses on technical sleep systems and outdoor equipment designed to improve comfort, recovery, and performance in the outdoors. Whether you’re on a multi-day tramp, camping with family, travelling, or preparing for your next adventure, Baseline Gear is built to help you sleep better so you can perform better.

Bloodline Gear

Bloodline Gear remains at the heart of who we are.

This range is dedicated to the hunting community that helped build our brand. Here you’ll find hunting-focused products, content, and insights designed specifically for those who chase game in some of New Zealand’s toughest country.

No matter which range you choose, every product is designed around the same philosophy:

Better recovery. Better performance. Better adventures.