{"title":"Baseline Range","description":"\u003cp\u003e\u003cstrong\u003eGet back to your baseline\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt to regulate. Designed to recover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePremium merino essentials engineered to support performance, recovery, travel, and everyday life. Natural temperature regulation, moisture management, and all-day comfort, wherever the day takes you.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"legend-merino-beanie","title":"Legend Merino Beanie","description":"\u003ch1\u003eBloodline Legend Merino Beanie\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThe Bloodline Legend beanie is our definition of a must-have for all the Legends out there.  Featuring a lightweight knit, this very high quality merino beanie is \u003c\/span\u003eodour-resistant and super-soft with added stretch. \u003c\/p\u003e\nDesigned to be unisex, the Bloodline Legend beanie comes in a Smooth grey, Midnight Black, High-Country Tan and Navy Blue colours. The Legend beanie is made from 100% merino wool for lightweight comfort and easy care, making it ideal for hunting, hiking, and other active pursuits. \u003cbr\u003e\u003cbr\u003e\n\u003cp\u003eThe 100% merino wool composition is important because it can help to balance your body temperature, it's highly breathable and naturally anti-bacterial. too.  All important aspects of any outdoor gear.\u003cbr\u003e\u003cbr\u003eThe Legend Beanie is a luxuriously soft hat that delivers cozy warmth, making it an essential piece of kit for when the temperature drops.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch3\u003eThe Bloodline Legend Beanie Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh quality 100 % merino wool\u003c\/li\u003e\n\u003cli\u003eOne size fits all\u003c\/li\u003e\n\u003cli\u003eLightweight and highly breathable \u003c\/li\u003e\n\u003cli\u003eNaturally anti-bacterial  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Bloodline Gear","offers":[{"title":"Unisex \/ Smooth Grey","offer_id":30208495124516,"sku":"19BNL-GR","price":41.0,"currency_code":"NZD","in_stock":false},{"title":"Unisex \/ Midnight Black","offer_id":39457596604452,"sku":"19BNL-B","price":41.0,"currency_code":"NZD","in_stock":false},{"title":"Unisex \/ Highcountry Tan","offer_id":39457597161508,"sku":"19BNL-T","price":41.0,"currency_code":"NZD","in_stock":false},{"title":"Unisex \/ Navy Blue","offer_id":39457597358116,"sku":"19BNL-N","price":41.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/products\/185934849_1347383302321336_1523475877941713841_n.jpg?v=1748314598"},{"product_id":"neck-gaiter","title":"Merino Neck Gaiter","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYou will be impressed with how often you use this! When your neck is burning when you're out in the boat and the bite is on, or for the warmth as the wind chill mounts on the hill or to break up your outline in the bush... Or a makeshift beanie, or for the sandflies, or a sweatband...It's the most versatile bit of kit I own.\u003c\/p\u003e\n\u003cp\u003eFrom the moment you pull it on the softness on your skin will be evident. You will find that the unpleasant odours of the synthetic ones won't be an issue because of the 100% fine Merino's breathability and natural antibacterial properties that wick moisture away.\u003c\/p\u003e\n\u003cp\u003eYou'll be stoked with this multi-functional addition to your hunting kit. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Bloodline Gear","offers":[{"title":"Fern Green 180","offer_id":32500883980324,"sku":"20NG-G","price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Tussock Brown 200","offer_id":32500884013092,"sku":"20NG-BR","price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Black 180 - Orange Logo","offer_id":39497223012388,"sku":"","price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Black 180 - White Logo","offer_id":40342135963684,"sku":"","price":49.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/products\/c49442e2-91bb-43ed-a153-8480cb31c4e3.png?v=1625044644"},{"product_id":"balaclava-merino","title":"Merino Mask - Balaclava","description":"\u003cp\u003eAs for all our gear, the Merino Mask is developed specifically for Hunting. Not Skiing, building snowmen or robbing banks. We test all of the gear in the absolute harshest environments by the hardest hitters.\u003c\/p\u003e\n\u003cp\u003eMajor benefits for you are that it's built of Fine Merino wool, this is not only warm but means it won't stink like the Synthetic ones, remember scent is the animal's primary means of confirming danger. \u003c\/p\u003e\n\u003cp\u003eYour breath will be masked from the Nostrils of Game, while you mask your outline from their eyeballs. We've developed Ear Slits to give you the option of keeping your Ears in and warm or keeping them out listening hard for Animals.\u003c\/p\u003e\n\u003cp\u003eIt breaths so doesn't trap in the moisture that will chill you later, it's naturally antibacterial and soft and comfortable on your skin.\u003c\/p\u003e\n\u003cp\u003eA quality Hunting Balaclava is now here. Bloodline Gears-Merino Mask. By hunters, for hunters! \u003c\/p\u003e\n\u003cp\u003e*Note colours may be slightly different in real life, due to the lighting during the photos being taken etc.\u003c\/p\u003e","brand":"Bloodline Gear","offers":[{"title":"Midnight Black 180 \/ White Logo","offer_id":39446298787876,"sku":"20BCAS-B","price":51.0,"currency_code":"NZD","in_stock":false},{"title":"Fern Green 180","offer_id":39446298820644,"sku":"20BCAS-G","price":51.0,"currency_code":"NZD","in_stock":true},{"title":"Tussock Brown 200","offer_id":39446298853412,"sku":"20BCAS-BR","price":51.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Black 180 \/ Blaze Logo","offer_id":39668262371364,"sku":"20BCAS-BO","price":51.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/products\/b0af1b24-6a3e-4fc9-9d54-f4affa3c1796.png?v=1754291284"},{"product_id":"sleeping-bag-liner-merino","title":"Merino Dream Liner","description":"\u003cp\u003e\u003cspan\u003eThe Dream Liner is a merino sleep liner designed to improve comfort, moisture management and overnight recovery in the outdoors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from soft 18.5 micron merino wool, it helps regulate temperature, reduce moisture build-up and minimise the clammy feeling common in synthetic sleeping bags. The result is a cleaner, drier and more comfortable sleep on multi-day trips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse it inside your sleeping bag to improve sleep quality and keep your bag cleaner, or use it on its own in warmer conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for hunters, trampers and backcountry travel, the hooded mummy shape integrates easily into technical sleep systems without adding unnecessary bulk.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% Merino Wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e18.5 Micron \/ 180 GSM\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally breathable and anti-microbial\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisture regulating and odour resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves comfort and overnight recovery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps keep sleeping bags cleaner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHooded mummy design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInternal zipped phone\/battery pocket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWaterproof BLG dry bag included\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSpecifications:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLength: 212cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChest width: 64cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFoot width: 53cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTotal weight: 536g\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bloodline Gear","offers":[{"title":"Midnight Black","offer_id":39668325384228,"sku":"21SBL-B","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/products\/DSC_8901.jpg?v=1751509328"},{"product_id":"merino-sleeping-bag-liner-v2","title":"Merino Dream Liner LITE","description":"\u003cp\u003eWe are always trying to be better. Our original Dreamliner has been extremely popular, but one piece of feedback we have received and have experienced ourselves is the weight. So the team has designed the LITE to be more of a backpacking design liner, shaving 200ish grams off it, and the new LITE has hit the mark. \u003cbr\u003e\u003cbr\u003eNot as roomy as the Dreamliner, but for walk-in multi-day missions, this is what we are using; but for fly-in or drive-in missions, it's the Dreamliner all day for the roomier feel.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e340 grams \u003c\/li\u003e\n\u003cli\u003e100% 18.5 Micron \/ 180 GSM Merino wool\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves sleep Quality by being Warmer, Cleaner, and drier\u003c\/li\u003e\n\u003cli\u003eZipped Phone\/Battery Pocket (Batteries hate the cold)\u003c\/li\u003e\n\u003cli\u003eDry Bag included (black)\u003c\/li\u003e\n\u003cli\u003e1 size fits all \u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e200 cm long (From the top of the hood), chest width 50cm, leg width 40cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHooded Mummy style \u003cbr\u003e\u003cbr\u003e*Note its one size fits all\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bloodline Gear","offers":[{"title":"Onyx Black","offer_id":42795368284196,"sku":null,"price":159.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/files\/merino-dream-liner-lite-portrait.png?v=1786778150"},{"product_id":"merino-leggings","title":"Core Merino Zip-Off Leggings","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBaseline Core Merino Zip-Off Leggings\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt around our Performance Core Range, the Core Merino leggings combine the natural benefits of merino with added durability, stretch, and extra coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from a lightweight \u003c\/span\u003e\u003cspan\u003e180 GSM blend of 81% Merino, 12% Nylon, and 7% Elastane\u003c\/span\u003e\u003cspan\u003e, they’re breathable, comfortable, naturally odour-resistant, and built to move with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for hunting, hiking, training, travel, or everyday missions. The merino blend provides more durability, making it an ideal base layer in cooler conditions or a versatile standalone layer when you’re on the move.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e180 GSM\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e82% Merino \/ 12% Nylon \/ 7% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e18.5 micron\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFull-length side zippers for easy on\/off over boots\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBoot-height hem design keeps zipper ends clear of boot collars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eErgonomic crotch gusset for unrestricted movement and reduced chafing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFunctional fly opening\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural spandex-free stretch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThermo-regulating merino performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisture-wicking and quick-drying\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHighly breathable and odour resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurable, resilient construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow-profile flatlock seams\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnatomical fit for all-day comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft, itch-free merino next to skin\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e250 grams total weight (medium)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Bloodline Gear","offers":[{"title":"Medium \/ Midnight Black","offer_id":50979033776164,"sku":null,"price":139.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/files\/6C652686-3C95-461D-884A-653B2DA5CA21.png?v=1786863274"},{"product_id":"merino-core-tee","title":"Core Merino Tee","description":"\u003cp\u003e\u003cspan\u003eBaseline Core Merino Tee\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt around our Performance Core Range, the Core Merino Shirt combines the natural benefits of merino with added durability and stretch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from a lightweight \u003c\/span\u003e\u003cspan\u003e180 GSM blend of 81% Merino, 12% Nylon and 7% Elastane\u003c\/span\u003e\u003cspan\u003e, it’s breathable, comfortable, naturally odour resistant, and built to move with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for hunting, hiking, training, travel, or everyday missions. Wear it as a base layer when it’s cold or on its own when you’re working hard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e180 GSM\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e82% Merino \/ 12% Nylon \/ 7% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e18.5 micron \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreathable and naturally odour resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdded durability and stretch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft against the skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuilt for high-output missions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMesh panels on sides for extra airflow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e165 grams total weight (medium)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA quick note:\u003c\/span\u003e\u003cspan\u003e While the nylon adds durability, merino still isn’t designed for smashing through the thickest scrub. Treat it like a performance layer rather than a heavy-duty outer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bloodline Gear","offers":[{"title":"Midnight Black \/ Medium","offer_id":51250149031972,"sku":null,"price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Black \/ Large","offer_id":51250149064740,"sku":null,"price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Black \/ Extra Large","offer_id":51267706126372,"sku":null,"price":120.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/files\/SSfull_63588ec5-2690-4ce0-acd4-d2621428df70.jpg?v=1786854693"},{"product_id":"core-merino-long-sleeve","title":"Core Merino Long-sleeve","description":"\u003cp\u003e\u003cspan\u003eBaseline Core Merino Long Sleeve\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt around our Performance Core Range, the Core Merino Long Sleeve combines the natural benefits of merino with added durability, stretch, and extra coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from a lightweight \u003c\/span\u003e\u003cspan\u003e180 GSM blend of 81% Merino, 12% Nylon and 7% Elastane\u003c\/span\u003e\u003cspan\u003e, it’s breathable, comfortable, naturally odour resistant, and built to move with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for hunting, hiking, training, travel, or everyday missions. The long sleeves add extra warmth and protection, making it an ideal base layer in cooler conditions or a versatile standalone layer when you’re on the move.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e180 GSM\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e82% Merino \/ 12% Nylon \/ 7% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e18.5 micron\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong sleeve for added warmth and coverage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreathable and naturally odour resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdded durability and stretch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft against the skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuilt for high-output missions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMesh panels on sides for extra airflow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e210 grams total weight (medium)\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA quick note:\u003c\/span\u003e\u003cspan\u003e While the nylon adds durability, merino still isn’t designed for smashing through the thickest scrub. Treat it like a performance layer rather than a heavy-duty outer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bloodline Gear","offers":[{"title":"Midnight Black \/ Medium","offer_id":51250149130276,"sku":null,"price":129.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Black \/ Large","offer_id":51250149163044,"sku":null,"price":129.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Black \/ Extra Large","offer_id":51267716349988,"sku":null,"price":129.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/files\/LongSleeve_52fc9b40-fd9f-49f8-9653-7bbf71f7bd7c.jpg?v=1786854645"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0103\/5183\/7220\/collections\/01BF9A7A-4EA9-420C-B340-2A51551CB35D.jpg?v=1786598398","url":"https:\/\/www.bloodlinegear.co.nz\/collections\/merino-clothing.oembed?page=2","provider":"Baseline Gear LTD","version":"1.0","type":"link"}